s course is a structured training program—either online or in-person—that teaches you how to set up, manage, and optimize advertising campaigns using Google Ads (previously known as AdWords). These courses range from beginner-level to advanced, and often include practical exercises, campaign walkthroughs, and certification preparation (for both internal and official Google Ads exams).
Typical Curriculum in These Courses
Most courses cover:
Google Ads fundamentals: account hierarchy, campaign types (Search, Display, Video, Shopping, App), and how Google’s ad auction works.
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Setup and structure: setting up campaigns, ad groups, keyword targeting, match types (broad, phrase, exact, negative).
Digital Marketing Services in Lahore
Learners Edge
Udemy
Ad creation: writing ad copy, using ad extensions, optimizing Quality Score and Ad Rank.
Digital Marketing Services in Lahore
Seo training
Udemy
Bidding & budgets: understanding automated vs manual bidding, strategies like eCPC, ROAS, CPA.
Learners Edge
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UI Learning
Targeting & optimization: geotargeting, device adjustments, ad scheduling, remarketing.
Digital Minds Institute
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Tracking & analytics: setting up conversion tracking, using Google Analytics and Google Tag Manager, campaign reporting, and optimization.
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Seo training
Udemy
Advanced campaign types and features: Performance Max, dynamic search ads, YouTube and app campaigns, Shopping campaigns.
edu.psdi.pk
Digital Marketing Services in Lahore
Udemy
Practical work: real-world case studies, simulations, or live campaign management to boost hands-on competence.
Seo training
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Who Usually Takes It?
Beginners wanting to break into digital marketing.
Freelancers or professionals seeking to offer Google Ads services.
Business owners looking to grow online visibility and sales.
Digital marketers or agencies upgrading their PPC skills.
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edu.psdi.pk
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Popular Formats & Providers
In-Person / Local Institutes (in Pakistan)
SEOTraining.pk (Lahore): 6-week course, hands-on learning + Google Ads certification prep, approx. PKR 90,000 (discounted)
Seo training
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Abdul Wahab Ahmad’s Training: 1-month course with real Google Ads account experience, priced around PKR 80,000–110,000
abdulwahabahmad.com
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LearnersEdge.pk: 2-month weekend PPC course, budget-friendly (~PKR 15,000)
Learners Edge
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Punjab Skills Development Initiative (PSDI): 2–4 month online Masterclass covering Search, Display, YouTube, and Performance Max campaigns.
edu.psdi.pk
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Digital Minds (Karachi): 1.5‑month advanced PPC training from April 2025, focusing on hands-on learning, campaign optimization, brand experience. Around PKR 25,000.
Digital Minds Institute
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Digital Media Trend (Lahore): Full “Basic to Advanced” Google Ads training starting August 20, 2025; fee approx. PKR 24,500 + registration.
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Other options:
AdsWisard: Beginner to advanced training options; prices range from PKR 5,000 to ~PKR 20,000.
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UI Learning (Karachi): 1-month comprehensive Google Ads certification course for around PKR 12,000.
UI Learning
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Online Platforms
Udemy’s “Google Ads Masterclass” by Diego Davila and Phil Ebiner: covers Search, Display, YouTube, Shopping—project-based with lifetime access. Rated 4.4/5; updated June 2024.
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Great Learning Academy (free): 6.75-hour self-paced introduction to Search, Video, Display, App, and Discovery campaigns; free content with optional certificate for a fee.
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Coursera Guided Project (“Google Ads for Beginners”): ~2 hours, hands-on building of a basic campaign with shareable certificate.
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In Summary
Format Typical Duration Price Range Highlights
Local institutes Weeks to few months PKR 15,000–110,000 Hands-on learning, certifications, in-person support
Online platforms ~2 to 7 hours focused or longer courses Free to mid-priced Self-paced, accessible, often include certificates
Why a Google Ads Course Is Valuable
Immediate application: You learn real campaign setup and optimization, not just theory.
Certification prep: Many include prep for Google’s official Ads certification.
Career and business impact: Whether for freelance gigs, job readiness, or scaling businesses, Google Ads proficiency is high-demand and can drive real results.
abdulwahabahmad.com
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MyGreatLearning
If you tell me whether you're interested in in-person training in Pakistan, a budget-conscious online option, or a quick hands-on project, I can help you choose the best course for your needs.
