Founded by two dads and repeat entrepreneurs, Allen Brouwer and Eric Dresdale. The dads came together over a shared problem. Their kids were picky eaters and had gut health issues, which lead to other health problems. They were tired of having to choose between kids supplements that often had poor ingredients or playing Dr. Frankenstein in the kitchen guessing and mixing a bunch supplements meant for adults to nourish and heal their kids. They believe there are important health and nutritional that can only be derived from animal-based ingredients.
Our mission is to research, develop, and launch a brand that delivers products, educational resources, and a community to help parents and caregivers give their children supplements that are optimal for their nutritional and metabolic health.