A science-backed digital toolkit that teaches men over 40 how to pick effective hair products in minutes — and stop wasting money on hype.

The Over-40 Men’s Evidence Scorecard breaks down clinical research into an easy, repeatable evaluation system. It helps you compare shampoos, scalp serums, treatments, stylers, gray care, and supplements using proof-weighted criteria, irritation filters, and cost-per-result planning.

Includes: ✔ Printable & digital Evidence Scorecard Template ✔ In-store & online vetting checklist (20-minute decisions) ✔ Cost-per-result calculator to protect your budget ✔ Sensitivity filters for fragrance & scalp irritants ✔ Sample evaluations across popular men’s brands

Built on over a decade of dermatology studies, this system replaces trial-and-error with data-driven clarity. Learn exactly which actives, doses, and delivery methods are worth your time — and which aren’t.