The Beginners Guide To AI Writing Tools

by Matthew Warholak AI
5 min read
The Beginners Guide To AI Writing Tools


First and foremost, no, this article wasn’t written by AI. Artificial intelligence (AI) is still in its early stages, but real life applications are already appearing in our everyday lives. While businesses have embraced new technologies to automate tedious and menial tasks, such as self-order fast food kiosks and robot vacuums, AI was previously only limited to blue-collar labor. Recently, white-collar work, too, has become disrupted by AI writing tools.

This guide will cover:

  1. What are AI writing tools?
  2. What are the impacts of AI writing tools?
  3. Case studies
  4. How can I adopt AI writing tools?

What are AI writing tools?

If you’re reading this, you’ve probably used the ‘Spellcheck’ function while writing a paper. While useful, checking for spelling, grammar, and syntax mistakes based on a finite database of truths has limited potential.

AI writing tools, commonly referred to as AI content writers, are software that generate text based on user inputs via artificial intelligence. AI writers can create human-sounding text content on any topic using publicly-available historical data via AI. That means AI can write new, original content that’s fluent, credibly sourced, and customizable. In fact, since the AI that powers these tools is capable of processing (learning) an ever-growing internet of new information, AI writing tools can effectively collect and articulate evolving topics over time.

A swarm of AI writing tools have since been created, such as Rytr, an AI writing assistant that “creates high-quality content, in just a few seconds, at a fraction of the cost!” Jasper, another AI writing tool, writes both long-form content and direct response marketing copy.

What are the impacts of AI writing tools?


For high school students, AI writing tools are a lifehack; homework assignments, final papers, even college essays. But if every student used AI writing tools for the same assignments, there could be some unintended consequences.

By completely automating writing assignments, students using AI writing tools may forfeit any learning opportunities where they might otherwise absorb new information, understand new concepts, or build new skills. This could also hinder spelling, grammar, reading comprehension, attention span, and more.

SEO (Search Engine Optimization)

SEO is king… until it isn’t. That could be the case soon, thanks to AI writing tools. Part of what makes SEO so valuable—and rewarding—is that it’s tough to make content that meets each of the algorithm’s criteria for ranking keywords. But what if everyone had a piece of software that could generate original content specifically matching SEO’s every requirement? Then everyone with AI writing tools would create content with exactly equal perfect SEO.

It’s likely that this isn’t something for which the SEO algorithm has accounted recently, especially at its inception. If AI writing tools can successfully ‘master’ SEO and become widely used, then this could trigger major changes to the SEO algorithm, completely altering how content is ranked. In this case, it’s possible that if everyone’s perfect, noone’s perfect.


One of the big winners of the rise of AI writings tools is small businesses. Typically operating on a smaller budget and, thus, underinvested in marketing, specifically content writing, hiring content writers is often not a high priority for small businesses. AI writing tools can eliminate the time, effort, and expense of hiring a competent freelance (or full-time) content writer and outsource the entire operation with a simple piece of software. With quick turnaround and lower and/or predictable costs, AI writing tools help make creating content within reach for businesses of any size.

While the rise of AI writing tools may be a win for businesses, it may only make life harder for workers. Human content writers now have to compete with quick, inexpensive, AI-generated content at the tip of anyone’s fingers. However, the software breakthrough also levels language barriers for non-native speakers. For example, writers who don’t speak English or are less than fluent can use AI writing tools to help them create polished and articulate content of the same or similar fluency of native speakers.

Intellectual property

Lastly, if AI writing tools become ubiquitous, readers may find themselves more commonly asking, “Was this written by a human or AI?” This raises the question of who, if anyone, is the rightful owner of AI-generated content and how intellectual property principles may apply. Furthermore, unique perspectives that make certain pieces of content so interesting and extraordinary, such as thoughts, opinions, emotions, and reactions, may vanish as human-written content is replaced by factual, purely informational AI-generated content.

Case studies


In November 2022, next-generation chatbot was released from OpenAI. It quickly went viral, garnering the attention of millions for its impressively accurate and elegant responses. One of the early use cases has been business website customer service. By replacing customer service representatives with a “virtual assistant” powered by ChatGPT, companies have been able to increase conversion rates, reduce customer acquisition cost, decrease personnel overhead, and improve user experience.


Similar to ChatGPT, Writesonic is an AI writing tool that can generate long-form content text as well as short-form marketing copy text. One of its advertised use cases, Facebook Ads, lets you generate up to five unique ads for your campaign. Simply enter your product or service’s name, a description, the promotion, and the discount percentage. The result? You’ll get a variety of outputs with different attention-grabbing lede-ins, not without emojis!

Additional tools

Identifying AI tools can be a daunting task, with plenty of new tools coming out daily. If you are looking to stay up to date, we would highly recommend checking out Whop's list of AI writing tools.

How can I adopt AI writing tools?

AI writing tools can be wonderfully useful and productive supplements to your digital writing toolbelt;

Sending messages to loved ones

For example, they can help sending messages to loved ones where you may be at a loss for words, have a difficult time expressing how you feel, or saying what your loved one needs to hear.

Social media posts

Share more about your recent thoughts, trips, and experiences than what you know or remember. Boost your posts with additional context that could help add some color to what you’re trying to say.

Blog content

Not a skilled writer, but still like to document your thoughts, findings, or interests on a subject? Plug in your keywords, data, findings, and see what comes out the other side.


Writing isn’t dead or even dying, but like everything else, it’s changing. Technology has disrupted nearly every facet of our lives and creating content is certainly no exception. While there may be unintended consequences, AI writing tools provide a huge opportunity to all kinds of people who struggle with writing. While it may not replace all or even most writing, it very well may change what kind of content can be automated and which is best left to people.

If you haven't already experienced Artificial Intelligence writing tools for yourself, we invite you again to check out all of the AI tools that are available (many for free!) at Happy writing!