---
title: 100+ TikTok statistics for 2026
slug: tiktok-statistics
excerpt: "We uncover over 100 TikTok statistics for 2026, including users, engagement, revenue, and much more. "
customExcerpt: "We uncover over 100 TikTok statistics for 2026, including users, engagement, revenue, and much more. "
featureImage: "https://storage.ghost.io/c/12/7b/127b828b-bdc2-4972-9cf2-de857df9c324/content/images/2024/03/TikTok-Statistics--1-.webp"
status: published
publishedAt: "2024-03-26T01:45:33.000Z"
updatedAt: "2026-01-09T20:02:19.000Z"
createdAt: "2025-10-06T02:56:36.967Z"
tags:
- { name: Social, slug: social-media }
- { name: Statistics, slug: statistics }
- { name: TikTok, slug: tiktok }
authors:
- { name: Emily Dean, slug: emily }
- { name: Keisha Singleton, slug: keisha }
---
# 100+ TikTok statistics for 2026
## Key takeaways
- TikTok drives significant economic impact, contributing $24 billion to the US economy and helping 40% of SMBs consider it essential to their existence.
- The platform dominates consumer spending, becoming the first non-gaming app to surpass $10 billion in all-time user purchases.
- TikTok's young user base (39% aged 18-24) makes it a critical marketing channel for brands targeting Gen Z audiences.
From revolutionizing short-form video to generating billions of dollars for creators, small businesses, and economies around the world, TikTok is a social media phenomenon that needs no introduction.
The platform’s rise to dominance shows no signs of slowing down, with estimates placing monthly active users at over 1 billion in 2024. Whether you’re a creator, business owner, or avid short-form video consumer, we’ve gathered over **100 TikTok statistics** for 2026.
Let’s dive in!
TikTok company snapshot
Launch date
2017
Industry
Social Networking
CEO
Shou Zi Chew
Headquarters
Los Angeles and Singapore
Parent Company
Byte Dance
TikTok is a video-sharing app where users can create and share short-form videos featuring filters, stickers, voiceovers, sound effects, and background music. The platform's mission is to be the leading destination for short-form mobile video, inspiring creativity and bringing joy to billions of users across the world.
### **Key features **
- Video recording and uploading from the app or phone’s camera roll.
- Live video streaming where viewers can send creators gifts or tips during streaming.
- Robust video editing tools such as cropping, flipping, and changing playback speed.
- Duet, which allows a user to post a video beside another user's video for an engaging collaboration.
- Stitch, which allows a user to combine their video with another user's video to provide commentary, reactions, or answer questions.
- Video replies which allow users to create videos responding to comments.
- An abundance of AR filters and effects.
- Voiceover functionality which allows users to add narration to pre-recorded videos.
- A vast collection of popular songs and sound effects to add to videos as background music.
## TikTok’s timeline
### **2018**:
- In August, Byte Dance acquired Musical.ly[1](#sources), a popular short-form video app that focused on lip-syncing content for $1 billion and rebranded it to TikTok.
- By October, TikTok was the most downloaded app in the App Store’s photo and video category.
### **2019:**
- By January, TikTok had added over 75 million new users[2](#sources), a 275% increase from the 20 million it added in December 2017.
- TikTok was installed more than 738 million times[3](#sources), and grossed $177 million globally, over five times its revenue in 2018.
### **2020:**
- India banned TikTok, shocking the country’s 200 million TikTok[4](#sources) users.
- TikTok surpassed Instagram and Facebook as the most downloaded app on Android and Apple stores.
### **2021:**
- In July, TikTok extended the length of videos to 3 minutes.
- TikTok announced that it had 1 billion global monthly active users[5](#sources).
### **2022: **
- In February, TikTok expanded the maximum video length to 10 minutes[6](#sources).
- TikTok started testing the Shop in the US in November[7](#sources), bringing brands like PacSun, Revolve, and Willow Boutique on board.
### **2023**:
- In May, TikTok Shop Seller Center became available in the US, joining markets in Southeast Asia and the UK.
- In August, TikTok introduced text posts[8](#sources) in response to the buzz about X and Threads.
- In September, the app was fined 345 million ($370 million) for breaching privacy laws regarding the processing of children's personal data in the EU.
- In the same month, [TikTok Shop](https://whop.com/blog/tiktok-shop-guide/) was launched in the US.
### **2024:**
- The tech giant cut around 60 jobs[9](#sources) in sales and advertising in January.
- The TikTok ban bill, passed on March 14, required the China-owned app to be sold within six months or face a total ban.
- As of February, Universal Music Group started removing its tracks from TikTok after negotiations for a new rights agreement failed, ending their current deal. Music from artists like Taylor Swift, Billie Eilish, and Bad Bunny will no longer be available for TikTok’s users, marking a huge blow for a platform whose trends revolve around popular music.
## TikTok company statistics
**TikTok has headquarters in Los Angeles and Singapore**[10](#sources)**.**
The social media giant also has offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.
**As of January 2024, TikTok had over 7,000 employees**[11](#sources)** in the US.**
According to TikTok, these employees have been instrumental in growing a thriving community of nearly 50% of the country’s population (over 170 million Americans)[12](#sources) and nearly 5 million businesses.
**The social media giant also had 2500 jobs open in the US according to Business Insider**[13](#sources)**. The same report found that:**
- Data scientists at TikTok could make between $120,000 and $320,000 a year.
- Vulnerability management analysts could make $145,000 per year.
- Between 2020 and 2022, TikTok employees were offered base salaries ranging from $29 per hour to over $455,000 annually for various roles.
**In 2023, TikTok donated over $2 million in ad credits to organizations working on supporting mental well-being and more.**
The app supported its community during Mental Health Awareness Month by launching a Mental Health Media Education Fund.
## TikTok impact statistics
**TikTok is the 5th most used social platform**[14](#sources)** in the world with over 1.5 billion users.**
The following social media platforms are ahead of TikTok:
- Facebook - 3 billion users.
- YouTube - 2.5 billion users.
- WhatsApp - 2 billion users.
- Instagram - 2 billion users.
**In terms of market rankings, TikTok dominated both worldwide downloads and consumer spend**[15](#sources) **in 2023.**
In both categories, TikTok surpassed Instagram, Facebook, YouTube, and Disney+.
**TikTok contributed $24 billion**[16](#sources)** to the US economy in 2023.**
Small and mid-size businesses (SMBs) in the US generated close to $15 billion in revenue from marketing or advertising on TikTok. Additionally:
- 224,000 jobs were created through SMBs using TikTok as a platform to grow their businesses.
- SMBs who used TikTok paid a total of $5.3 billion in taxes to the US government in 2023.
- TikTok’s own operations in the US contributed $8.5 billion to the US, $2 billion in taxes, and 59,000 jobs.
**69% of US SMBs said that TikTok led to increased sales for their business in 2023 **
Additionally:
- 40% of SMBs said TikTok was essential to their existence.
- 39% said they were able to generate extra and principal incomes directly from their use of TikTok.
**Around the world, TikTok has also made an impact on small businesses:**
- In Southeast Asia, over 15 million independent businesses used the platform to promote their work in 2023.
- In the UK, TikTok added over £1.6 billion ($2 billion) to the country's GDP in 2022, with 75% of sellers saying that the platform positively impacted their ability to reach customers.
**As of November 2023, 55% of small business owners on TikTok were ethnic minorities.**
This reflects the social media platform’s ongoing commitment to creating a safe space for all.
## TikTok growth statistics
**Between 2018 and 2023, TikTok’s monthly active users increased from 271 million to an astounding 1.1 billion**[17](#sources)**.**
The biggest jump in growth occurred in 2019 when the user count surged by over 300%. After 2019, the platform experienced remarkable growth, surpassing the billion-user mark to rank among the world’s top 10 social networks.
Year
TikTok MAU in Millions
2018
271
2019
508
2020
689
2021
1000
2022
1023
2023
1092
**In 2021 TikTok surpassed 3 billion**[18](#sources)** downloads.**
TikTok became the first Non-Facebook App to hit 3 billion downloads. With the milestone, TikTok became the fifth non-game app to join a tier that was historically dominated by Facebook.
Based on worldwide installs from the App Store and Google Play and excluding pre-installed apps, the four other apps that hit more than 3 billion installs (since January 2014) were WhatsApp, Messenger, Facebook, and Instagram.
**In 2020, TikTok surpassed 2 billion downloads**[19](#sources)**.**
According to data from Sensor Tower, in Q1 2020, TikTok generated the most downloads for any app ever in a quarter, accumulating more than 315 million installs across the App Store and Google Play.
## TikTok user statistics
**As of January 2024, social media users aged 16 to 64 ranked TikTok**[20](#sources)** as their 5th favorite platform. Digging deeper, TikTok was most popular amongst female and male users aged 16-24.**
The top 4 positions were occupied by:
- Instagram
- WhatsApp
- Facebook
- WeChat
**80% of social media users used TikTok to look for funny or entertaining content and a reassuring 50% of users**[21](#sources)** said TikTok made them happy.**
- 45% used the app to follow or research brands and products
- 39% used the app to keep up with news and current events.
- 29% used the app to post or share photos or videos.
- 18% used the app to message friends and family.
**According to TikTok advertising audience data for April 2023:**
- 53% of TikTok’s global users were female
- 47% of TikTok’s global users were male
**The same data revealed that the majority of TikTok users (39% or 420 million) were aged 18 to 24. **
Additionally:
- 33% or 355 million users were aged 25 to 34.
- 16% or 170 million users were aged 35 to 44.
- 8% or 87 million users were aged 45 to 54.
- 6% or 60 million users were aged 55 and above.
**At 116.5 million, the US had the highest number of active TikTok users aged 18 and above in 2023.**
This was followed by:
- Indonesia - 113 million users
- Brazil - 84 million users
- Mexico - 62 million users
- Russia - 51 million users
**Among US adult TikTok users, the typical user didn't customize their bio. **
Pew Research[22](#sources) also found that:
- 70% of users changed their account nickname from the site-provided default.
- 70% hadn't added any information to their bio.
- 49% had never received any likes.
- The median US user followed 154 other accounts but had just 36 accounts following them.
## TikTok revenue statistics
TikTok makes money through ad revenue and in-app purchases of coins which can be used to tip creators during live streams.
**TikTok’s ad revenue is estimated to hit $23.6 billion**[23](#sources)** in 2024.**
This is up from $18 billion in 2023 and:
- $11.6 billion in 2022.
- $3.8 billion in 2021.
- $1.4 billion in 2020.
- $0.34 billion in 2019.
**In Q4 2023, TikTok's global IAP revenues hit an all-time high of $707 million**[24](#sources)**.**
Between 2021 and 2022, TikTok’s in-app revenues experienced impressive growth, jumping from $286 million in Q3 2020 to over $606 million in Q4 2021.
**Meanwhile, yearly IAP revenues spanning the last four years were:**
- 2023: $2.71 billion.
- 2022: $2.54 billion.
- 2021: $1.68 billion.
- 2020: $0.29 billion.
**TikTok’s total revenue in the US was $16 billion**[25](#sources)** in 2023.**
While this performance set records in the US, TikTok itself is yet to be profitable. Byte Dance, TikTok’s parent company, reported revenues of over $120 billion in 2023, a 40% jump year over year. In comparison, Meta (Facebook and Instagram’s parent company) pulled in $135 billion in revenue last year.
**In Q4 2023, TikTok became the first non-gaming app to reach $10 billion in all-time consumer spend.**
According to Data.ai, it took nearly 10 years for any non-game app to hit $1 billion in all-time consumer spend, yet TikTok has consistently surpassed $1 billion in consumer spend each quarter.
**TikTok earned nearly $1 per user in the US in 2023, up from $0.61 per user in 2022.**
TikTok’s closest rival in terms of average revenue per user was [Discord](https://whop.com/blog/what-is-discord/), which made $0.15 per user.
**TikTok reached $1 billion in annual global consumer spend for the first time in 2021 according to a Data.ai report.**
No other non-game app had ever reached this milestone until Tinder in 2020 and TikTok, YouTube and Disney+ the very next year.
## TikTok engagement statistics
**As of February 2024, TikTok’s website attracted a total of 2.1 billion**[26](#sources)** visits according to Similarweb, down almost 10% from the previous month.**
Over 18% of these visits were from the US, followed by Vietnam (7%) and Mexico (4%). This placed TikTok 7th in terms of traffic rankings, behind platforms like Facebook, Instagram, Twitter, Reddit, and Discord.
**TikTok.com also had:**
- A bounce rate of 36%.
- An average of 7 pages per visit.
- An average visit duration of 3 minutes and 26 seconds.
**In comparison, Semrush pegged visits to TikTok's website at 3.47 billion**[27](#sources)** for February 2024, representing a 5% drop in traffic from January. **
Semrush also had a notably higher average visit duration of 10 minutes. Across all regions, mobile devices drove 83% of all visits.
**According to TikTok data**[28](#sources)**, users now spend 50% of their time on TikTok watching videos longer than one minute.**
Longer videos were introduced in 2022, and since then, interest in longer-form storytelling has only grown.
**According to the TikTok trends report**[29](#sources)**, 40% of social media users said TikTok introduced them to new topics, compared to 22% for traditional social media. **
TikTok users were 1.8x more likely to agree that the platform introduced them to new topics they didn't even know they liked.
In addition:
- 44% visited TikTok with a specific outcome in mind, only to discover something they didn't intend to discover.
- #tiktokfinds, which has become the prime destination for product discovery and sharing, experienced a 10x year-over-year video view rate.
- #whattowatch, which provides recommendations for off-platform entertainment, experienced a 25x year-over-year video view growth rate.
**The same report found that 74% of users felt that TikTok connected them with people from different cultures and backgrounds around the world.**
Additionally:
- 67% of users felt they learned a lot about different people and cultures on the platform.
- 72% of users said it was easy for strangers to connect and bond around shared life experiences on TikTok.
**In the US, 85% of TikTok users said the content on their For You page was interesting.**
40% found the ‘For You’ page extremely interesting, while only 14% said the opposite, according to Pew Research.
**The number of US adults who regularly get news from TikTok more than quadrupled**[30](#sources)** from 3% in 2020 to 14% in 2023.**
This trend has been driven primarily by adults aged 18-29, who are the most likely (32%) to regularly get news on the short-video sharing platform.
**According to GWI**[31](#sources)**, the top 3 use cases for TikTok in 2023 were:**
- Finding funny/entertaining content: 62%
- Finding information about brands: 26%
- Sharing photos and videos: 26%
**The same report revealed that the content users wanted to see most on the app, included:**
- Funny content: 60%
- Creative content: 45%
- Relaxing content: 37%
**As of January 2023, internet users aged 16 to 64 worldwide spent an average of 23 hours and 30 minutes on TikTok per month.**
This is compared to:
- 19 hours and 36 minutes in 2021.
- 13 hours and 18 minutes in 2020.
**Internet users in Australia spent the most time on TikTok, clocking close to 30 hours on the app. **
Second is Indonesia where users spent 29 hours a month on the app. Meanwhile, usage was lowest in Argentina and South Africa where users spent 20 hours per month on the app.
**Data by Insider Intelligence**[32](#sources)** revealed that adult TikTok users spent 54 minutes per day on TikTok. **
This is almost double the time adult users spent on Instagram (33 minutes per day), signaling TikTok’s superior engagement levels in 2023.
## TikTok ecommerce statistics
**TikTok is estimated to bring in revenues of over $20 billion**[33](#sources)** from social commerce in 2024. **
While this lags behind the Chinese version of the app, Douyin, which is projected to pull in $200 billion in 2024, TikTok’s international presence is growing.
Between Q4 2022 and Q4 2023 alone, the app experienced a 230% increase in shop seller growth. The corresponding growth in social buyers is also promising.
**In 2024, Insider Intelligence projects that TikTok will have 35.8 million social buyers, up 52% from 23.7 million in 2022.**
By 2026, this figure will increase by 12%, pushing social buyers to 40 million.
**As of December 2023, TikTok was the 2nd leading social media platform**[34](#sources)** for purchases, after Instagram.**
The social platform's popularity as a [shopping destination](https://whop.com/blog/what-is-tiktok-shop/) was highest with Gen Z, who according to a Jungle Scout, are increasingly turning to social media for brand exploration, research, and purchases. In fact, 68% of Gen Z adults in the US were willing to make a purchase on TikTok, putting it in line with YouTube and just behind Instagram (71%).
**According to Statista, TikTok ranked 4th in terms of social commerce experience**[35](#sources)** in 2023.**
This was behind:
- Facebook (23%)
- Instagram(18%)
- YouTube (8%)
**In its first month of operation in the US, 85% of all TikTok Shop sales were in the beauty care category.**
Among the top brands were Huda Beauty, Rare Beauty, and Maybelline who all gained millions of followers in 2023.
**In January 2023, 89% of beauty products sales on TikTok were from live sales.**
Meanwhile, video sales accounted for 20% of sales, up from just 11% in 2022.
**A 2022 survey revealed that TikTok was the leading social media platform for impulse buys. **
That same year, 70% of global TikTok shoppers started shopping after seeing items in feeds or live stories.
## TikTok creator statistics
**On March 18, 2024, TikTok launched a new creator rewards program.**
The program will reward high-quality, original content over a minute long. Creators must be at least 18 years old, have at least 10K followers, and a minimum of 100K views in the last 30 days.
**As of March 2024, there were over 1.1 million creators**[36](#sources)** on TikTok. TikTok creator Khabane Lame**[37](#sources)** was the most followed content creator on the platform with 161.4 million subscribers.**
In second place was influencer Charli D’Amelio with 152 million followers and in third place was singer Bella Poarch with 93.9 million followers.
**The top creators on TikTok had a combined net worth of $27 million in 2023. Here, Charli D’Amelio took the lead, with a net worth of $20 million and estimated earnings of over $105,000 per post.**
Khabane Lame had a net worth of $5 million and made over $92,000 per post. In third place was Bella Poarch who made around $67,000 per post.
[**You can read our full guide on the highest paid TikTokkers in 2024.**](https://whop.com/blog/highest-paid-tiktokers/)
**On TikTok, the top 25% of US adults on the platform produce 98% of all publicly available videos.**
Pew Research found that a small share of users are responsible for creating the majority of TikTok content. In fact, 52% of all US adults on the platform have never posted a video of themselves.
**According to Insider Intelligence, over 100,000 creators signed up to use TikTok Shop’s affiliate program as of September 2023.**
That same year, 28% of creators based in the US selected TikTok as their favorite platform. A further 26% of creators said they earned the most money on TikTok.
## TikTok advertising statistics
As of 2024, TikTok offers the following advertising solutions:
- **Search Ads Toggle:** Serves ads alongside organic search results, allowing advertisers to surprise audiences and stay top of mind as they explore.
- **Pulse**: Allows advertisers to reach audiences by leaning into top trending content across the platform.
- **Video Shopping Ads**: Sparks product discovery by providing personalized recommendations.
- **Branded Mission**: Allows brands to leverage community-driven storytelling.
- **Spark Ads:** Leverages real TikTok content as ad material, promoting authenticity and sincerity.
- **Focused View:** Places ads in front of audiences that are more likely to pay attention longer for greater engagement.
- **TikTok Creator Marketplace and TikTok Creative Exchange:** Allow advertisers to discover and collaborate with creators on their campaigns.
**The 2024 TikTok trends report found that after seeing an ad on TikTok:**
- 41% of viewers trusted a brand more.
- 31% of viewers were more likely to be loyal to the brand.
- 33% of viewers were more likely to say the brand was a good fit for who they are as a person (vs. before seeing ads on TikTok)
**The same report found that after seeing ads on TikTok with comments turned on, viewers trusted a brand 1.5x more. **
For brands that advertised consistently over an extended period, viewers' trust increased by a notable 41%.
**According to DataReportal, TikTok had a global ad reach of 1.56 billion users**[38](#sources)** a month as of January 2024. **
That’s up 56% from 1 billion in 2023 and 76% from 884.9 million in January 2022.
**According to Data Reportal**[39](#sources)**, as of January 2024:**
- Marketers could reach 19.3% of the global population on TikTok compared to just 11.2% in 2022.
- Marketers could reach 29.2% of all internet users compared to 17.9% in 2022.
**Additionally, the report revealed the following audience overlaps:**
- 81.5% of TikTok users also used Facebook.
- 80.4% of TikTok users also used Instagram.
- 77% of TikTok users also used YouTube.
- 72% of TikTok users also used WhatsApp.
**In 2023, TikTok's share of US video ad spending was 6.5%, putting TikTok below YouTube’s 8.3% and Meta’s 30.1% share. **
However, TikTok's growth has been impressive, surging from just 1.7% in 2020. In 2024, the social platform is projected to reach a 7% share. By 2025, it will hit a notable 7.6% share, placing it hot on the heels of YouTube, whose share is in steady decline.
## TikTok ban statistics
**In the US, a bill was passed on March 13, 2024, requiring Beijing-based Byte Dance to divest from TikTok**[40](#sources)** or face a nationwide ban. **
In 2023, over 50% of US states banned TikTok from government devices over data security concerns.
**There were also mounting concerns**[41](#sources)** about TikTok’s content and its impact on teen mental health. **
For example, researchers from the Center for Countering Digital Hate reported that eating disorder content on the platform had amassed 13.2 billion views.
**However, Pew Research**[42](#sources)** reported that the share of US adults who would support a TikTok ban had fallen from 50% in March to 38% in October 2023.**
- At 41%, adults under the age of 30 were the least likely to support a ban.
- 36% of those aged 30 to 49 would support a ban, down from 45% in March.
- 39% of those aged 50 to 64 would support a ban, down from 54%.
- 49% of those aged 65 and older would support a ban, down from 71%.
**The same report found that US teens would be less supportive of a ban than adults.**
50% of teens would oppose a ban, far higher than the 18% who would support it.
**Globally, citing concerns over TikTok’s security and ties to China, many countries have placed bans on the platform**.
- **Pakistan: **Since October 2020, TikTok has been banned at least four times over concerns of immoral content.
- **India**: In January 2021, TikTok and dozens of other Chinese apps were permanently banned over privacy and security concerns.
- **Taiwan: **In December 2022, Taiwan imposed a public sector ban on TikTok citing that it posed a national security risk**. **
- **Canada:** On February 28, 2023, TikTok was banned from all government-issued devices.
- **Denmark: **On March 6, 2023, Denmark's Defense Ministry banned TikTok on official units as a cybersecurity measure.
- **Belgium:** On March 10, 2023, TikTok was banned from devices owned or paid for by the government for at least 6 months, citing cybersecurity concerns.
- **Estonia:** In March 2023, the Minister of IT and Foreign Trade said TikTok would be banned from phones issued by the state to public officials.
- **The UK**: On March 16, 2023, the UK placed an immediate ban on TikTok on government official devices.
- **New Zealand:** On March 17, 2023, TikTok was banned from government lawmakers' phones.
- **EU Institutions**: On March 20, 2023, the three top EU bodies banned TikTok on staff devices, citing cybersecurity concerns.
- **France:** On March 24, 2023, the French government banned the installation and use of recreational apps like TikTok on civil servants’ work phones.
- **Norway:** On March 23, 2023, the Norwegian parliament banned TikTok from work devices.
- **Australia:** On April 4, 2023, Australia banned TikTok from all federal government-owned devices over security concerns.
## TikTok safety and security statistics
**As of November 2023, TikTok reported making the following strides in data security:**
- Over $1.5 billion was invested in protecting user and business data.
- Over €1.2 billion ($1.3 billion ) was invested to create local European data storage in Ireland and Norway.
**According to its 2023 Safety report**[43](#sources)**, TikTok had over 40,000 dedicated trust and safety professionals working to keep the app safe globally.**
Leveraging technology and a dedicated team enabled TikTok to proactively remove 96% of all content violations in 2023.
**75% of teens chose to keep the 60-minute daily screen time limit, driving a 234% increase in the use of TikTok’s screen time tools.**
The app also supported over 1 million teens and their families in setting guardrails based on their needs.
**In 2023, TikTok removed over 510 million videos**[44](#sources)**.**
This represents a 24% increase from 2022 when around 412 million videos were removed. The majority of videos removed violated the policy on:
- Sensitive and mature themes - 33%
- Regulated goods and commercial activities - 30%
- Mental and behavioral health - 16%
**The app also removed 349 million fake accounts globally throughout 2023. **
This represents a notable 118% increase from the 160 million fake accounts removed in 2022.
## Make money on TikTok with Whop
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---
## FAQs
**What is TikTok's target audience?**
TikTok’s target audience is anyone between the ages of 13 and 60 who wants to create, share and enjoy short-form videos.
**What generation uses TikTok the most?**
Gen Z uses TikTok the most. A record 76% of Gen Z used TikTok in 2023, up from 69% in 2022.
## Sources