The philosophy built around this simple principle was invented more than 2,000 years ago and has been proven in battles and boardrooms ever since. In The Obstacle is the Way, internationally renowned marketing quru and bestselling author Ryan Holiday reframes this forgotten formula for success in today's world and reveals how: • John D. Rockefeller saw opportunity in adversity and got rich in a recession • Gandhi played to his weaknesses and turned the British Empire's military might against it • Steve Jobs made the impossible possible Manage your perceptions. Recognise when you can change things. Direct your actions.