Perfect Practice for Auto Sales Professionals Practice doesn’t make perfect. Practice makes permanent. Perfect practice makes perfect. The Secret: "Be brilliant at the basics." — Brian Tracy The Standard: Block and tackle better than anyone else. — Vince Lombardi

PROGRAM PURPOSE

This program prepares new and developing automotive sales professionals to hit the ground running, master the fundamentals, and consistently perform at a high-achieving level. The outcome will be knowing and learning the 12 Keys of Professionalism, which separates you from the crowd.

The program includes seven video presentations on attitudes and one LIVE, real-time coaching Zoom session with Bernard and new salespersons providing feedback, including frustration from their first experiences on the sales floor after training.

The outcome: ✅ Confident sales professionals ✅ Raving fan customers ✅ Higher closing ratios ✅ Stronger customer loyalty ✅ A reputation for excellence

TRAINING OBJECTIVE

To equip automotive salespeople with proven, permanent sales habits that produce:

• Trust

• Professionalism

• Customer confidence

• Long-term repeat and referral business

WHY SALES EXCELLENCE NOW™ WORKS

Most salespeople fail not because of lack of talent, but because they never master the basics.

Sales Excellence Now™ focuses on:

Customer-first selling Foundational skills Repeatable processes Attitude, mindset, and professionalism

No gimmicks. No tricks. Just elite execution of the fundamentals.