What It Does

• Identifies churn triggers before customers cancel

• Optimizes billing reminders (8% cancel rate → 3%)

• Prevents “too much product” cancellations (delay / skip workflows)

• Segments active subscribers to avoid over-sending

• Tracks churn rate, canceled subscription $, and retention cohorts

Deliverables

• Churn analysis audit (top 3 cancel reasons)

• Custom metric dashboard (Started, Canceled, MRR, Churn %)

• Billing reminder optimization (tested templates)

• At-risk detection triggers (login drop, usage decline, payment failure)

• Cancellation prevention flow (survey → pause / discount / downgrade)

• Delay, skip, and pause workflows

• Active subscriber segmentation

• Win-back sequences (30 / 60 / 90 days post-cancel)

• Quarterly retention analysis and optimization

• ROI dashboard (churn trend, $ saved, cohort retention)