This guide is for people whose Meta ads stopped behaving the way they used to.

Not beginners. Not theory readers. Not people looking for “secrets”.

Andromeda changed how Meta decides who sees your ads. Old tactics like heavy interest targeting, micro budgets, and over-optimized setups don’t work the same anymore.

This playbook shows:

• What actually changed after Andromeda, in plain English • What stopped working and should be killed immediately • How Meta now rewards creatives, signals, and simplicity • Campaign structures that make sense in 2025 • Budget rules that don’t reset learning • How to test creatives without wasting money • Why performance feels inconsistent and how to judge ads properly • Who should NOT run Meta ads right now

No screenshots of fake ROAS. No recycled YouTube advice. No “guarantees”.

This is a thinking framework for advertisers who want to stop guessing, stop panicking, and start making clearer decisions with their ad spend.

If you are already running Meta ads and feel confused, this guide will save you money.

If you are expecting hacks or shortcuts, skip this.

Instant access. No updates hype. Clear principles that still apply when Meta changes again.