Most brands lose money on influencer marketing not because the idea is wrong — but because they picked the wrong person. Fake followers, inflated engagement, hidden controversies, brand safety risks. By the time you find out, you've already paid and the content is live.

The Ikigai Influencer Vetting Report gives you a complete intelligence brief on any creator before you commit a single rand. We score every influencer across five dimensions: Engagement Quality, Audience Authenticity, Content Consistency, Growth Trajectory, and Brand Safety — producing a single Ikigai Influencer Score out of 100.

You receive a full audit PDF showing exactly where the red flags are, what the audience is actually made up of, whether the engagement is real, what brands they've worked with before, and whether their content history is safe for your brand to be associated with. We also give you ZAR-denominated pricing benchmarks so you know if what you're being quoted is fair market value or a markup.

The second document — your Brand Activation Guide — tells you exactly what to do next: how to brief the influencer, what to put in the contract, the content approval process, a 90-day campaign calendar, and the KPIs to track so you can prove ROI.

One brief. Every creator. No surprises.