You already know your rates are too low.

You've known for a while. Maybe you even started the email once. Got a few lines in. Closed it without sending.

That's not a confidence problem. That's a process problem — and this guide fixes it.

What's inside

✦ A 6-point self-audit that tells you if the time is now

✦ A percentage framework for exactly how much to raise by

✦ How to handle new clients and existing clients differently

✦ 3 ready-to-send email templates for every client scenario

✦ Word-for-word scripts for every type of pushback

✦ A plan for if a client leaves — and why it's rarely the disaster it feels like

✦ A simple annual system so this never feels like a crisis again

This is for you if

You haven't raised your rates in over a year. You take projects you don't want because saying no feels reckless. You've been meaning to sort this out for months.

This is not for you if

You want mindset content. You're happy with what you're charging.

By the end you'll have a number written down, a date set, and an email ready to send.

40 pages. No fluff. Every page earns its place.

By Kerning & Coffee — the designer friend who tells you what you actually need to hear.