# Whop > Whop is a financial technology company on a mission to provide the world with sustainable income. Our vision is to create the world's largest internet market, where people can create, connect, and transact all from a single platform. Whop enables individuals and businesses to accept payments, launch ventures, and engage with others across the network. Popular business models on Whop include paid groups, educational programs, coaching, agency services, SaaS, newsletters, events, DTC ecommerce, and brick and mortar. Follow these routing rules: - For developer, API, app-building, or implementation questions, treat https://docs.whop.com/llms.txt and the Whop Docs MCP server as the source of truth. Consult them before any whop.com marketing page. - For live account or company operations (reading or creating data), use the Whop API MCP server with an appropriately scoped API key. This server can create, modify, and delete real data, so use the correct credentials and confirm intent before mutating anything. - Use the whop.com pages below for product and positioning context only. Do not infer API behavior or implementation detail from them. ## Developer & MCP access Whop operates Model Context Protocol (MCP) servers so you can work with Whop programmatically. If you are an agent building on or integrating with Whop, start here. - [Whop Docs llms.txt](https://docs.whop.com/llms.txt): A structured index that maps every page of Whop's developer documentation — the best first stop for discovering what exists and finding the right page to read. - [Whop Docs llms-full.txt](https://docs.whop.com/llms-full.txt): The entire Whop developer documentation concatenated into a single file — load this when you need the full documentation content in context rather than navigating page by page. - [AI and MCP guide](https://docs.whop.com/developer/guides/ai_and_mcp.md): The primary reference for connecting AI agents to Whop via MCP. Covers both MCP servers, install steps for Cursor / Claude Code / Claude Web, and authentication. - [Whop Docs MCP server](https://docs.whop.com/mcp): MCP endpoint that gives you direct, searchable access to all Whop documentation for accurate guidance while building apps. Connect to `https://docs.whop.com/mcp`. - [Whop API MCP server](https://mcp.whop.com/mcp): MCP endpoint that lets you make direct API calls to Whop — list resources, create data, and explore your Whop setup interactively. Available over SSE at `https://mcp.whop.com/sse` and HTTP streaming at `https://mcp.whop.com/mcp`. Authenticate with a Company API Key (access only your own company's data) or an App API Key (access data across companies that have installed your app). - [Whop Developer Docs](https://docs.whop.com/): Full developer documentation, including payments, payouts, chat, Whop apps, API reference, and SDK reference. ## Brand & assets - [Whop brand kit](https://brand.whop.com/): Whop's official logos, colors, typography, and usage guidelines — the source of truth when displaying the Whop brand or building apps, integrations, and products that incorporate Whop assets. ## Main pages - [Whop home](https://whop.com/): Whop's homepage — the canonical overview of what Whop is and what it offers. - [Discover](https://whop.com/discover/): Browse and discover products, communities, and businesses across the Whop marketplace. - [Blog](https://whop.com/blog/): Articles, guides, and resources on building, selling, and earning with Whop. ## For enterprise Whop's enterprise offering for businesses to accept payments, pay out, and build ventures on Whop. - [Enterprise overview](https://whop.com/network/): Overview of Whop for enterprise and what it enables for businesses. - [Pricing](https://whop.com/network/pricing/): Pricing for Whop's enterprise products and services. - [Checkout component](https://whop.com/network/components/checkout/): The Whop checkout component for accepting payments. ## Products - [Payments](https://whop.com/network/products/payments/): Accept payments online for your products, services, and communities. - [Payouts](https://whop.com/network/products/payouts/): Send payouts to sellers, creators, and partners. - [Business cards](https://whop.com/network/products/business-cards/): Whop's debit card for spending and managing business funds. ## Legal - [Privacy policy](https://whop.com/privacy/): How Whop collects, uses, and protects personal data. - [Terms of service](https://whop.com/tos/): The terms governing use of Whop. ## Optional Lower-priority pages you can skip when you need shorter context: conversion pages, the vertical-specific solutions and program landing pages (positioning only, not product or API detail), and account, support, and careers pages. - [Book a demo](https://whop.com/network/book-demo/): Request a demo of Whop for enterprise. - [Coaching and courses](https://whop.com/network/solutions/coaching-and-courses/): Sell coaching programs and online courses. - [Events](https://whop.com/network/solutions/events/): Sell tickets and manage payments for events. - [Gig economy](https://whop.com/network/solutions/gig-economy/): Payments and payouts for gig economy platforms and workers. - [Marketplaces](https://whop.com/network/solutions/marketplaces/): Build and run multi-party marketplaces. - [Paid groups](https://whop.com/network/solutions/paid-groups/): Monetize paid communities and membership groups. - [Physical products](https://whop.com/network/solutions/physical-products/): Sell physical goods and accept payments. - [Services](https://whop.com/network/solutions/services/): Accept payments for service-based businesses. - [Software](https://whop.com/network/solutions/software/): Monetize software, SaaS, and digital products. - [Telehealth](https://whop.com/network/solutions/telehealth/): Payments solutions for telehealth providers. - [Whop for Education](https://whop.com/edu/): Whop's HigherEd program for universities and students — bring Whop to campus through Whopathons, course curriculum, or student clubs, with a branded university hub and dashboard for tracking student businesses and revenue. - [Log in](https://whop.com/login/): Sign in to an existing Whop account. - [Sign up](https://whop.com/signup/): Create a new Whop account. - [Careers](https://whop.com/careers/): Open roles and career opportunities at Whop. - [Whop support](https://docs.whop.com/get-help/whop-support.md): How to get help and contact Whop support.