Revenues&Values
Bad Hires Are Expensive. This Playbook Isn't.
Revenues&Values
Hiring your first Sales or Marketing person is one of the most important — and most screwed-up — things a founder can do. This playbook walks you through the entire process, step by step, so you don't waste months on the wrong hire.
What's inside:
✅ 4-Phase Hiring Checklist — Define the role, source candidates, screen & interview, and close the offer. Every task is clickable with built-in progress tracking.
📋 Job Posting Generator — Fill in a few fields and get a polished, candidate-attracting job description instantly. No more generic "responsibilities" copy.
🎤 Interview Script — A full 60-minute structured script with opening questions, STAR-method prompts, red flag signals, and what good answers actually sound like.
📄 Offer Letter Template — A professional, legally-minded offer letter that auto-generates as you fill it in. Ready to copy into DocuSign.
📅 6-Week Hiring Timeline — A realistic week-by-week schedule from role definition to signed offer.
Built for first-time hiring managers who need a proven system, not a textbook. No generic, lacking advice — just the exact process used to hire high-performing Sales & Marketing talent.
One-time purchase. Instant access. Use it for every hire.











