The 90-Day HRP Challenge is a high-touch coaching program for men 40–59 who want to drop 15–30 lbs, regain their energy, and feel confident in their body again… without starving, endless cardio, or pretending hormones don’t matter.

We build you a custom 90-day plan around your work, family, and social life using Cesare’s HRP method for men over 40. You’ll know exactly what to do in the gym, what to eat, and how to adjust each week so you keep moving forward – even when life gets busy.

You’re not doing this alone. You’ll check in weekly with your coach, get detailed video feedback, and have your training and nutrition updated based on your progress. Our job isn’t to be your buddy – it’s to hold your feet to the fire so you actually finish the 90 days.

Black Friday Guarantee: If you hit your agreed 90‑day goal (typically 15–30 lbs) and follow the plan we lay out together, we send you every dollar back. You keep the result, the habits, and all the bonuses.

This offer is only available to a limited number of men as part of our Black Friday launch. Once the spots are gone, this page closes.