Why your presentations are losing your audience (and how to fix it)
I've redesigned hundreds of presentation decks — for startups, agencies, and enterprise teams. The same mistakes come up every single time.
1. Too much text on screen. If your audience is reading your slides, they're not listening to you. One idea per slide. That's it.
2. No visual hierarchy. If everything is bold, nothing is bold. Use size, colour, and spacing to guide the eye to what actually matters.
3. Inconsistent branding. Mismatched fonts, random colours, stretched logos — it signals sloppiness even when the content is solid. Lock down a template and stick to it.
4. Ignoring accessibility. Low contrast text, tiny fonts, no alt text on images. You're excluding part of your audience before you even start. Accessible design isn't optional — it's professional.
5. Death by bullet points. Lists are a crutch. Replace them with visuals, diagrams, or just fewer, better words.
The fix isn't complicated — it's about discipline and knowing what good looks like. That's what I do every day.
If your decks need an upgrade, I'm here to help.
