Generated using affiliate marketing and partnership websites. Leads take an optional survey after downloading a guide related to finance or insurance.

On that guide, they are promoted a question about their final expense. If they opt-in to having a rep reach out to them they become a lead.

$450 = 150 leads $600 = 200 leads $750 = 250 leads $1,500 = 600 leads ($2.50/lead) $3,000 = 1,500 leads ($2/lead)