In this episode of Career Coaching Secrets, host Pedro sits down with Jim Naleid, Executive Chair at Epic 21, to explore what it truly means to build a sustainable coaching business—and why long-term impact comes from working on the business, not just in it.

With more than 25 years of experience in financial services and executive leadership, Jim shares his journey from consulting to leading trusted peer mastermind groups for senior executives and business owners. He explains how peer-to-peer learning, psychological safety, humility, and vulnerability create powerful environments where leaders can think clearly, challenge assumptions, and make better decisions.

Jim also unpacks lessons on scaling through people, transitioning out of day-to-day operations, marketing through relationships, pricing with purpose, and why great coaching is rooted in curiosity—not problem-solving. This conversation is essential listening for coaches and leaders who want to grow with intention, integrity, and real impact.