WHAT IS THIS BUSINESS? Local lead generation is building websites that rank on Google for service searches, capturing customer inquiries, and selling those leads to local businesses. You own the sites and the traffic. Businesses pay per lead or a flat monthly fee.

IS THIS BUSINESS RIGHT FOR YOU? This is for anyone willing to invest $500 to $3,000, learn basic SEO and WordPress, and commit to a 6-to-12-month timeline before expecting full income. You do not need a marketing degree. It is not for people who need cash in 30 days. Months 1 to 3 produce zero revenue while your first sites are being built and ranked.

WHY THIS BUSINESS 97 percent of people search Google before hiring a local service, and most local businesses have no idea how to rank there. You rank sites for searches like emergency plumber Denver, capture the calls, and sell them to local businesses at $35 to $300 per lead. Startup costs run $500 to $3,000 and profit margins reach 85 to 95 percent. Operators managing 15 to 30 sites generate $80,000 to $400,000 per year working 10 to 25 hours per week.

WHAT YOU'LL LEARN

• Choose profitable niches where businesses pay $50 to $300 per lead

• Build and rank WordPress lead gen sites using on-page SEO and links

• Set up Google Business Profiles and citations to rank in Google Maps

• Cold call local businesses, handle objections, and close paying clients