If you get your first million, what are you gonna do with it?

Have you ever tried to make money 💵 online before?

How much money you make this month?

"What is the single biggest bottleneck stopping you from scaling your output right now?"

"If you could hand off ONE repetitive task to an AI agent today, which one would save you the most time?"

I've consulted for dozens of pre-Series A startups. The ones that struggle with growth almost always make the same three branding mistakes.

1. They explain what they do, not why it matters.

Your homepage says "AI-powered analytics platform." Cool. So do 400 other companies. Customers don't buy features — they buy outcomes. Lead with the transformation.

2. They skip positioning entirely.

If you can't finish the sentence "We're the only _ that _" in under 10 seconds, you don't have positioning. You have a product. Without positioning, every dollar you spend on marketing is a coin flip.

3. They design for other founders, not for customers.

Dark mode, gradient logos, and tech jargon might impress your YC batchmates, but your ideal customer is Googling "how to fix my [problem]." Meet them where they are.

The fix isn't complicated — it just requires stepping outside your own head and seeing your brand through your customer's eyes.

If any of this hits home, come join the free community. We break down startup marketing strategy every week.