Most restaurants die in week 3. Not week 1.
Week 1 of a new restaurant is easy. Friends come. Family comes. The neighborhood is curious.
Week 3 is when the dining room gets quiet. The opening rush is gone. Google still has 4 reviews. Instagram has 12 posts and a logo as the profile photo.
That's the gap we built Plate Social for.
New restaurants don't need a "brand strategy." They need:
Food that looks like it tastes
Posts that go out while the kitchen is still plating
Ads that hit people 8 minutes away, not 80
If you're in your first 90 days and weeknights are already slipping, that's the window. After that you're paying to recover a story that never started.
We run the content and the ads for those 90 days. Three payments. You stay on the line.
