I've reviewed hundreds of ad creatives for agencies and the same problems keep showing up. Here's what kills performance:

1. Too many messages in one frame

Your ad has 3 seconds to land one idea. If you're stacking a headline, subhead, CTA, logo, AND product shot — nothing stands out. The fix: one visual, one message, one action.

2. Stock imagery that screams "ad"

Audiences scroll past polished stock photos instantly. The creatives that convert use raw, authentic visuals — phone screenshots, UGC-style photos, behind-the-scenes shots. Imperfect > polished.

3. Copy that describes instead of triggers

"Our software helps you manage projects" = scroll. "You're losing 2 hours a day to Slack chaos" = stop. Lead with the pain your audience actually feels, not the feature you're proud of.

These three fixes alone can 2-3x your click-through rate. I see it every week in client reviews.

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