I've audited dozens of ad accounts from real estate agents. The same mistakes show up every single time.

Mistake #1: Targeting "everyone" in a 50-mile radius.

You're competing with every agent in your city for the same eyeballs. Instead, target specific life events — recently engaged, new job, growing family. These people are actually thinking about moving.

Mistake #2: Running image ads of houses.

Every agent does this. You scroll past 10 identical listing photos and forget them all. What works? A video of YOU walking through the neighborhood, talking about why this area is special. People hire agents, not houses.

Mistake #3: No follow-up system.

You get a lead, you call once, they don't pick up, the lead dies. The agents closing deals from ads have a 7-touch follow-up sequence — call, text, email, retarget. The ad is just the beginning.

Mistake #4: Spending $10/day and expecting results.

Facebook's algorithm needs data to optimize. At $10/day, you're not giving it enough volume to learn. $30-50/day minimum for a single market — and commit to 30 days before judging.

Fix these four things and you'll outperform 90% of agents running ads. Or let us handle it — that's what we do.