I've managed ad spend for dozens of brokerages and the same mistakes come up every single time.

Mistake #1: Targeting "everyone interested in real estate"

Your audience should be hyper-local. We're talking zip code level, filtered by income, homeownership status, and life events (recently married, new job, etc.). Broad targeting burns budget.

Mistake #2: Using stock photos of houses

The ads that convert use drone footage of YOUR listings, neighborhood walkthroughs, or the broker's face. People buy from people, not stock images.

Mistake #3: No follow-up system

A lead that doesn't get a call within 5 minutes is basically dead. Your ads need to feed directly into a CRM with automated text follow-up.

Mistake #4: Giving up after 2 weeks

The algorithm needs 7-14 days to optimize. Most agents pull the plug right when it's about to start working.

The fix is simple: hyper-local targeting, authentic creative, automated follow-up, and patience. That's the entire playbook.

If you're a brokerage doing $2M+ in annual sales but struggling to generate consistent leads, that's exactly what we solve at BrightonOakmont.