I've audited over 50 local business ad accounts in the last year. Dentists, gyms, med spas, restaurants — you name it.

The same 3 mistakes show up every single time:

1. Targeting too broad

"Everyone within 25 miles" is not a strategy. A dentist in Austin doesn't need to reach college kids eating ramen. We narrow targeting to the people who actually book — homeowners 30-55, household income $75k+, interest in dental care or cosmetic procedures.

2. No retargeting funnel

90% of people who click your ad won't convert the first time. Most local businesses just run one cold campaign and wonder why their cost per lead is $80+. A simple retargeting funnel (website visitors + video viewers) can cut that in half.

3. Landing pages that kill conversions

Sending ad traffic to your homepage is like handing someone a phonebook when they asked for directions. You need a dedicated landing page with one CTA, social proof, and a clear offer.

Fix these three things and you'll see your cost per lead drop by 40-60%. We see it happen every time.

If you're running ads for your local business and feel like you're throwing money away — you probably are. Happy to take a look.

Welcome aboard! Here's how things work:

What you get:

• Full ads management across Meta, Google & TikTok

• Weekly performance reports posted right here

• Direct access to your ads team in the Client Chat

• Strategy calls booked through DMs

Getting started:

1. Drop a message in Client Chat with your business name, website, and current ad spend (if any)

2. We'll schedule a kickoff call within 24 hours

3. Campaigns go live within 5-7 business days

We're here to get you more customers. Let's go.