Strong Etsy niches are usually specific people + specific problem or interest.

Examples

Students → study planners

Pet owners → custom pet art

Gamers → desk décor

Teachers → classroom printables

Teens → aesthetic wall art

👉 Write 3–5 groups of people you understand well (your age helps here).

Step 2: Check demand (fast Etsy method)

Go to Etsy

Type a keyword (example: “study planner”)

Look at:

Autocomplete suggestions → real searches

Top listings → proof people are buying

Number of results

1,000–20,000 = sweet spot

100,000+ = very competitive

Under 500 = risky (low demand)

Step 3: Improve the niche (make it smaller)

If a niche is too crowded, narrow it:

Instead of:

Planner Try:

ADHD student planner

Minimalist black-and-white planner

Digital planner for iPad students

Specific = easier to rank + easier to sell.