Four skills: copy strategy, A/B testing done properly, story structure, and video editing for ads and shorts.

Most AI copy is clear and forgettable, and most small-business “A/B tests” stop too early to mean anything. This pack teaches your agent what to say before how to say it: who’s buying and how aware they are, how crowded the market is, which honest levers fit. Then it shows how to prove it with tests that have a hypothesis, a sample size and a stopping rule.

Built from the classic texts on advertising strategy, persuasion research, online experiments, story structure and film editing.