Why almost no shapewear brand actually designs for trans bodies (and what that gap costs)
Been sourcing shapewear for a few weeks now for a new project, and here's something that became obvious fast: the entire industry is built around one body type, then it gets awkwardly retrofitted for everyone else.
A few things I learned digging into this:
Most "tucking" gaffs on the market are designed with zero input from trans women — they're modified postpartum compression wear. The panel placement is wrong for the actual need.
Chest binders sold on general marketplaces are wildly inconsistent in compression rating. Some restrict breathing more than they should, and almost none of them list a compression PSI or breathability spec.
Sizing charts almost universally assume a cis body distribution (waist-to-hip ratio, chest projection), which means trans and non-binary customers are stuck ordering 2-3 sizes to find one that works, eating return shipping costs every time.
The fix isn't complicated — it's just that nobody bothered. Source from suppliers who make dedicated gender-affirming lines, publish real compression/sizing specs instead of generic S/M/L, and build a return process that assumes people will need to size-swap at least once.
Started building exactly that with Curve Theory. Early days, but if you've dealt with this problem — as a customer or a seller — curious what's been the biggest pain point for you. Always looking to make the sourcing smarter.
