I've helped dozens of resellers across Kenya, Nigeria, and Ghana source products from China. Here are the 5 most common mistakes I see — and how to avoid them.

1. Ordering from the first supplier you find

Most people search Alibaba, pick the cheapest listing, and send money. Big mistake. Always request samples from at least 3 suppliers before committing. The $30 you spend on samples saves you $3,000 on a bad bulk order.

2. Ignoring shipping and customs costs

That "cheap" product from Guangzhou isn't cheap when you factor in sea freight, clearing agents, and import duty. Always calculate your landed cost before you price anything.

3. Not using trade assurance

If a supplier asks you to pay via Western Union or direct bank transfer — run. Alibaba's Trade Assurance exists for a reason. Use it.

4. Ordering too much on your first order

Start with the minimum order quantity. Test the product in your market first. If it sells, scale. Too many resellers go all-in on 500 units of something nobody wants.

5. Not building a supplier relationship

Your best deals come after your 3rd or 4th order with the same factory. Be consistent, pay on time, and negotiate better terms over time. Loyalty pays.

If you're serious about building a reselling business across Africa, AfriHub Pro gives you vetted supplier lists, sourcing guides, and a community of people doing exactly this. Join us.