The complete system for getting website clients.
Because building them stopped being the hard part.

21 pages. The full acquisition model behind a modern web agency — not a teaser for something else.

Building a clean, fast website is now an afternoon’s work with AI. So the skill everyone practices is the one that stopped being scarce. What’s scarce is knowing which businesses have a problem worth fixing, reaching the person who can say yes, and being trusted enough that they do.

Inside:

— The PROOF test. Five checks, scored out of 20. Tells you in under a minute whether a lead is worth an hour of your life.

— The inversion. Build the draft before you make contact, not after. This is what makes cold outreach work.

— A real before/after from my most recent rebuild, so you can see what “clearly better” actually looks like.

— What it costs you. The time, the rejection, and the legal realities nobody in this space mentions.

— A ten-minute exercise you can run before you close the file.

It took me roughly 70 calls to sign a client. After changing the order, about half that.

For you if: you can build a decent site, you have no repeatable way to get clients, and you’ll contact people who didn’t ask to hear from you.

Not for you if: you want something that runs completely without you.

The thinking, given away in full. Free.