I ran the numbers for a plumbing company last month.

They were missing 40% of inbound calls. Not because they didn't care — because they were literally under a sink with their hands full.

Each missed call was worth ~$350 on average. At 8 missed calls per week, that's $2,800/week. $145,000/year walking out the door.

The "solution" most people suggest? Hire a receptionist. That's $35-45K/year plus benefits, plus they still miss calls after hours and on weekends.

Here's what actually works: an AI receptionist that picks up every single call, 24/7. It answers questions about your services, qualifies whether the lead is worth your time, books appointments directly on your calendar, and sends you a summary.

No hold music. No voicemail. No "we'll call you back." Just instant, professional service every time someone calls.

We've been building these at Altrix Digital and the results are wild — clients are capturing 3-5x more leads from the same call volume they were already getting.

If you run a service business and you're not answering every call within 2 rings, you're leaving serious money on the table.