I've spent the last year watching C-suite leaders wrestle with AI adoption. The pattern is always the same — they either move too fast and waste millions, or move too slow and lose ground to competitors who didn't.

Here are the 3 decisions that keep showing up:

1. Build vs. Buy

Most companies default to building custom AI solutions because it "feels" more strategic. In reality, 80% of enterprise AI use cases are better served by off-the-shelf tools with custom prompting. The ROI math isn't even close.

2. Where to deploy AI first

The instinct is to start with customer-facing AI (chatbots, recommendation engines). But the biggest quick wins are internal: automating reporting, streamlining ops, and giving your team AI copilots for their existing workflows.

3. Who owns the AI strategy

If the answer is "IT" or "the CTO," you're already behind. AI strategy needs to sit at the executive level, with every department head having skin in the game. The companies winning at AI treat it like digital transformation, not a tech project.

I break down decisions like these every single day in under 5 minutes. If you're a CEO or executive who needs to stay sharp on AI without drowning in noise, that's exactly what AI Espresso is for.