Most owners think the problem is "we need someone to answer the phone." That's only one leak.

Leak 1: The call you miss. After 6pm, at lunch, on a job. That lead calls the next company on Google.

Leak 2: The call you answer badly. Your tech is on a roof. They put the phone on speaker, forget the address, never book it. A receptionist who doesn't know your service area does the same thing.

Leak 3: The follow-up that never happens. Quote sent. Silence. They hired someone else on Thursday.

Hiring a front-desk person only covers leak 1 during business hours. It does nothing for nights, and it doesn't force a consistent booking script.

Record your last 20 missed calls. Count how many were actually ready to book. That's your monthly leak in dollars — before you spend another dollar on ads.