Most ecom stores burn ad budget on volume. Same product, twelve random hooks, no idea which idea actually moved.

Before you spend another dollar, run four angles. That's it.

1. Offer. Price, bundle, or guarantee. "Buy the serum, get the cleanser" beats "glowing skin in 7 days" when the shopper is already in-market.

2. Proof. Reviews, before/after, order count, UGC. Steal the customer's words. Don't write prettier ones.

3. Objection. Shipping time, "does it work on my skin/hair/size," trust. Name the reason they bounce, then kill it in the first 3 seconds.

4. Native UGC. Phone-shot, slightly messy, sounds like a person. This is what TikTok actually rewards. Studio polish dies in the first swipe.

If you only have budget for one test, run Offer vs UGC. Keep the product identical. Change only the angle. That's how you learn which ad to scale, instead of guessing which pretty image to blame.