Implementation of an agreed priority scope from your audit. Depending on what your business needs, this may include technical fixes, crawl/indexability improvements, brand and entity clarity improvements, commercial page restructuring, new or improved source content, expert/first-party evidence integration, comparison or use-case content, structured data corrections, internal linking improvements, and an AI-search measurement baseline. Not every item is included in every engagement — exact scope is agreed together after the audit, in a written Scope of Work. Requires a completed audit (yours or ours) and website/CMS access for the agreed changes.