After working with dozens of SaaS teams, the same patterns keep showing up. Here are the 3 most expensive mistakes I see:

1. Scaling spend before fixing unit economics

If your CAC payback is 18+ months, spending more doesn't fix the problem — it accelerates the bleed. Fix your funnel conversion rates first. Most teams can cut CAC 30-40% just by improving their landing page → trial → paid flow.

2. Running the same creative for months

Ad fatigue is real. CTRs drop, CPMs rise, and suddenly your "winning" campaign is underwater. Rotate creative every 2-3 weeks. Test hooks, not just images.

3. Ignoring retention in your acquisition math

A $200 CAC with 3% monthly churn looks fine until you realize you're losing that customer in 8 months. Acquisition and retention aren't separate problems — they're the same P&L line.

We help SaaS teams fix exactly these issues. If your MRR is $10K-$500K and you're ready to scale acquisition properly, we should talk.