I've managed ad spend for dentists, gyms, realtors, and med spas — and the same mistakes keep showing up.

Mistake #1: Boosting posts instead of running real campaigns.

Boosting is Meta's way of taking your money with zero targeting precision. You need proper campaign structures with custom audiences, lookalikes, and conversion optimization.

Mistake #2: Sending traffic to your homepage.

Your homepage isn't built to convert cold traffic. You need a dedicated landing page with one clear offer, social proof, and a frictionless way to book.

Mistake #3: No follow-up system.

Leads go cold in 5 minutes. If you don't have automated follow-up (text + email within 60 seconds), you're burning 60-70% of your ad spend.

Mistake #4: Giving up after 2 weeks.

Ads need data to optimize. The algorithm needs 50+ conversions to learn. Most businesses quit right before the system starts working for them.

What actually works:

• Hyper-local targeting (5-15 mile radius)

• Offer-driven creative (free consultations, limited-time deals)

• Dedicated landing pages with instant booking

• Automated lead nurture sequences

• Patience through the learning phase

We run ads for local businesses full-time. If you want someone to handle all of this for you, check out what we offer.