Most software companies split their product into Basic/Pro/Enterprise and gate the features you actually need behind the top tier. We built Apex the opposite way.

Max Access is one price, one tier, everything unlocked. No "upgrade to unlock this button" moments. Here's why:

• Tiered pricing optimizes for upsell revenue, not usage. Teams end up paying more just to stop hitting artificial walls.

• Support gets messy when half your users are locked out of features you're trying to help them with.

• A single tier forces you to actually price the product right the first time, instead of using paywalls as a crutch for underpricing.

If you're building or buying software, ask what a tier actually protects — usually it's not complexity, it's margin. We'd rather compete on the product itself.

— Apex Software