Started Arod because I was tired of buying "premium" streetwear that pills after two washes.

The whole lineup is built around a few pieces done right: heavyweight tees, sweatpants that don't sag by week two, hoodies with actual weight to them. No 40-piece drop every month, no hype cycle — just stuff you keep wearing.

If you're building a clothing brand on Whop, here's what I learned setting mine up:

• Price for your actual cost + margin, not what looks "aesthetic." Heavyweight fabric costs more — charge for it.

• Keep the catalog tight at launch. 8-10 solid pieces beats 40 mediocre ones.

• Use a launch code to get your first reviews in — reviews are what actually convert cold traffic.

Running LAUNCH20 for 20% off your first order right now if anyone wants to try the fits. Happy to answer questions if you're setting up your own store on here.