The ones pulling ahead right now aren't working harder. They're walking into every conversation already prepared; counters ready, position built, every likely move already rehearsed with AI.

That’s why I wrote this book to help you get on board and stay ahead in the game.

Never Fold is designed in 2 parts:

1. Part 1: The tactics: Know what’s being done to you.
   Nine buyer moves that they use on purpose, explained by name; what they are, why they work, and exactly what to say when they happen. You will never be blindsided by the same thing twice.

2. **Part 2: The AI prep system. **
   The RCTOF framework turns AI from a generic advice machine into your personal negotiation coach. Your situation. Your numbers. Your client. Your counter. Ready before you walk in. Preparation that used to take hours now takes minutes and it's sharper than anything you'd build alone.

What's inside:

• 9 buyer tactics with real counters and common mistakes to avoid

• Full AI prep system: negotiation prep sheet, devil's advocate, conversation roleplay, price position builder

• Prompts for follow-up emails, proposals, objections, and the price conversation

• 4 fully worked closing scenarios with complete AI outputs

• A ready-to-copy prompt library covering every situation in the guide

Written by a Key Account Manager who negotiates with major retailers every day.

$27. One prompt. One meeting. One deal at a time.