This workflow is your brand's 24/7 early warning system — detecting social media crises the moment they begin, before they go viral, before the media picks them up, and before your team even wakes up in the morning. Social media crises move fast. A single negative post can reach millions in hours. Without a real-time monitoring and escalation system, most brands discover crises hours after they have already peaked — when the damage is done and the response options are limited. This workflow detects the earliest signals of a building crisis, classifies the severity with AI, activates the right escalation protocol for the severity level, automatically pauses scheduled content, and delivers a first-response draft to your PR lead — all within minutes of a crisis beginning.