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I run an agency and I've been using Claude every single day for the past year. Here are 5 prompts that genuinely changed how my team operates:

1. The Client Brief Expander

Paste a vague 2-line client brief and ask Claude to expand it into a detailed creative brief with objectives, target audience, tone, deliverables, and timeline. Saves 45 mins per project.

2. The SOW Generator

Give Claude your service packages + a discovery call transcript. It drafts a complete scope of work with milestones, pricing, and terms. My team used to spend 2 hours on these.

3. The Weekly Report Writer

Feed it your analytics data and ask for a client-facing weekly report. Tell it the client's goals and it highlights what matters. Clients love it. Takes 5 minutes instead of 30.

4. The Process Documenter

Describe how your team does something (onboarding, content creation, QA) and Claude writes a step-by-step SOP your team can actually follow. We documented our entire operation in a week.

5. The Meeting Prep Brief

Paste a client's website + their last 3 emails. Claude creates a one-page brief with talking points, upsell opportunities, and potential pain points before every call.

These aren't fancy — they're practical. And they compound. My team went from "AI is cool" to "we literally can't work without it" in about 2 weeks.

I'm building Claude Masterclass to teach agency owners exactly how to implement this stuff. It's free to join right now.