Most barbers still send people to Instagram.

That’s a feed, not a shop. No hours on the first screen. No price for a skin fade. No way to book without DMing and waiting.

The guy who wants a cut tomorrow night will bounce and book the place that shows:

1. The cuts you actually do, with prices

2. What’s on offer this week

3. A chair he can grab in 30 seconds

You don’t need a 12-page brand story. You need a menu, a gallery, and a book button that works on a phone.

If the first visit discount is 20%, put it on the homepage. Don’t bury it in a story that expires in 24 hours.

That’s the whole game.