{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Most Behance projects die in the first 2 seconds. Not because the work is bad — because the scroll narrative is wrong.","marks":[]}]},{"type":"paragraph","content":[{"type":"text","text":"After studying 200+ featured projects and building portfolios that have generated six figures in client inquiries, I've distilled the layout pattern that consistently wins. Here's the framework.","marks":[]}]},{"type":"heading","attrs":{"level":2},"content":[{"type":"text","text":"The 3-Section Scroll Framework","marks":[]}]},{"type":"paragraph","content":[{"type":"text","text":"Every high-performing Behance case study follows this structure — whether it's branding, UI, or editorial design:","marks":[]}]},{"type":"heading","attrs":{"level":3},"content":[{"type":"text","text":"Section 1: The Hook (First 800px)","marks":[]}]},{"type":"paragraph","content":[{"type":"text","text":"This is your hero moment. One full-bleed image that communicates the entire project's quality in a single scroll-stop. No process shots. No text explanations. Just the absolute best visual from the project, edge to edge.","marks":[]}]},{"type":"paragraph","content":[{"type":"text","text":"The mistake most people make:","marks":[{"type":"bold"}]},{"type":"text","text":" Starting with a logo on a white background, or a \"Project Overview\" text block. You've already lost half your viewers.","marks":[]}]},{"type":"heading","attrs":{"level":3},"content":[{"type":"text","text":"Section 2: The Narrative (Middle 60%)","marks":[]}]},{"type":"paragraph","content":[{"type":"text","text":"This is where you alternate between context and craft. The rhythm should feel like:","marks":[]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Full-width deliverable mockup","marks":[{"type":"bold"}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Brief context block (2-3 sentences max, dark background, light text)","marks":[]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Detail crops or component breakdowns","marks":[{"type":"bold"}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Another full-width application shot","marks":[{"type":"bold"}]}]}]}]},{"type":"paragraph","content":[{"type":"text","text":"The key principle: never stack two text blocks back to back, and never show more than 3 images without a breathing moment. Pacing is everything.","marks":[]}]},{"type":"heading","attrs":{"level":3},"content":[{"type":"text","text":"Section 3: The Close (Final 20%)","marks":[]}]},{"type":"paragraph","content":[{"type":"text","text":"End with your second-best visual (not your best — that was the hook). Then a clean credits block with your role, tools, and a subtle CTA. Something like: \"Available for branding projects — reach out via [link].\"","marks":[]}]},{"type":"paragraph","content":[{"type":"text","text":"Most designers bury their contact info or skip it entirely. The close is where casual browsers become potential clients.","marks":[]}]},{"type":"heading","attrs":{"level":2},"content":[{"type":"text","text":"Quick Tag Strategy Bonus","marks":[]}]},{"type":"paragraph","content":[{"type":"text","text":"Use exactly 8-12 tags per project. Structure them in three tiers:","marks":[]}]},{"type":"orderedList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Discipline tags","marks":[{"type":"bold"}]},{"type":"text","text":" (Branding, UI/UX, Editorial) — 2-3 tags","marks":[]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Industry tags","marks":[{"type":"bold"}]},{"type":"text","text":" (Fashion, Tech, Food & Beverage) — 2-3 tags","marks":[]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Style/technique tags","marks":[{"type":"bold"}]},{"type":"text","text":" (Minimalism, Typography, 3D) — 3-4 tags","marks":[]}]}]}]},{"type":"paragraph","content":[{"type":"text","text":"This covers how curators search, how the algorithm categorizes, and how clients filter. Most people either under-tag (3-4 generic tags) or spam irrelevant ones. Neither works.","marks":[]}]},{"type":"paragraph","content":[{"type":"text","text":"I teach the complete system — scroll architecture, tag strategy, publishing timing, and the client-ready workflow — inside the course. If your Behance portfolio isn't generating inquiries, the layout is the problem, and this is the fix.","marks":[]}]}]}