Running October 18 - November 22, every Sunday from 6 - 7:30pm EST (3 - 4:40pm PST) on Zoom. Classes will be recorded.

A 6-week live course on creative direction - what it actually is, how to concept and execute a campaign with intention, and how to break in. We cover 360 campaign concepting, content strategy, shot lists, post-production, and end with a final creative campaign deck. Also covering exactly how to break in and what you need to build a good portfolio.

You will leave with:

1. A polished, full creative campaign deck, ready to pitch, execute, or shoot.
2. Access to a network of creatives from your cohort.
3. 1:1 support + office hours for any questions

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If you are a student, please reach out to [bellaarcher9@gmail.com] for a student discount!

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Credentials:

• I’m a Senior Art Director at Brunch, a NYC footwear brand by the one of the Madhappy founders - I built the brand’s creative identity from the ground up, leading 85+ shoots.
• I currently freelance in fashion alongside my full-time role, and run my own clothing brand @pulpnine_ where I design, cut, sew, and lead creative.

Work: https://bella-archer.com/

Linkedin: https://www.linkedin.com/in/bella-archer/

Instagram: https://www.instagram.com/bellaarcher___/