Module 5 picks up right where Module 4 ends.

Rate the friction on every step of your map, then talk to at least two real people who do the job. You’ll score what you heard by hand and see if your idea earns the next step.

Self-paced. 12 lessons and about 95 minutes of video. Each lesson has a video, written notes, and a one-page download.

Lessons:

1. Pain Is a Cluster
2. Rate Friction on Every Step
3. How Often, How Bad, How Much Friction
4. Write the Interview Guide
5. Run the Conversation
6. The Commitment Ladder
7. The Three-Label Log
8. Score the Evidence
9. Rate the Analysis
10. Your Gate 1 Sheet
11. What We Know, Assume, Never Asked, and What Died
12. Self-Check and Worked Example

Bring with you: the job map and the gap number you finished in Module 4. New here? Start with Module 1, then Modules 2, 3 and 4.