Pick up any bottle in your bathroom right now and flip it over. The price tag told you what you paid at checkout, but it didn’t tell you what you’re actually paying per ounce, and it definitely didn’t tell you who’s cashing that check. That’s not an accident. That’s the whole business model. The beauty aisle is built on packaging doing the talking so the math never has to.

Digital ebook (PDF). Instant download after purchase, no physical item shipped.

What’s Inside

• The Formula They Hope You Never Learn
• Carol’s Daughter and the Buyout Nobody Announced Loudly
• The Lipstick Face-Off
• The Jar Is Lying To You
• The Thirty-Day Math
• Mielle and the Edge of a Boycott
• The Dupe Shelf Versus the Department Store
• What’s Really Inside the Box