
You’ve made the decision before. Maybe it was after a lawsuit made the news, maybe it was after you found out who actually sits on the board, maybe it was just a gut feeling that you were done giving a company your money. You said you were walking away. Three months later you’re standing in the same aisle, same brand in your hand, and you can’t even remember what changed your mind. That’s not a character flaw. That’s a boycott with no paper trail.
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What’s Inside