Walk down any beauty aisle and you’re standing in the middle of an unsolved case. Every bottle, jar, and tube is a financial document disguised as a product. Somebody owns it. Somebody profits from it. And most of the time, that story has nothing to do with what the label is telling you. This book is the case file. We’re going to open it up, item by item, and follow the money.

Digital ebook (PDF). Instant download after purchase, no physical item shipped.

What’s Inside

• The Skincare Shelf Audit
• Shampoo and Conditioner: Who Really Owns Your Wash Day
• The Body Care Aisle Walkthrough
• Taking Apart a Makeup Bag
• Notes From the Men’s Grooming Aisle
• The Baby Aisle Nobody Audits
• Fragrance: Designer Names Versus the Dupes
• Taking Apart Edge Control and Styling Gel
• Field Notes on Deodorant and Oral Care
• Building Your Own Slept-On Shelf