The Merchant Core Plan ($79/month)

This tier targets the independent business owner who wants a simple digital replacement for old-school paper punch cards. It is designed to be highly automated, low-overhead, and scalable across hundreds of standard storefronts.

• The Technical Limit: 1 Location & 1 Phone Line. The merchant inputs a single business profile. All incoming webhooks from their specific Twilio number route back to an isolated single-tenant database file.
• The Data Ceiling: 500 Active Customer Profiles. This keeps your backend hosting costs predictable. Once a merchant logs 500 unique customer phone numbers, their business dashboard triggers automated notification popups urging an upgrade.
• The Functional Logic: Passive Loyalty. The system runs completely reactively. A customer texts a keyword at the counter (CHECKIN), the app updates their point balance, and if they cross a benchmark (e.g., 5 points), it pulls a static, pre-written promo code string from the database and texts it back. No complex thinking or AI computing happens on this chant Core er