Most DTC and e-commerce brands burn cash on promotion because they skip the basics:

1. They promote too broadly. Blasting your product to "everyone" means reaching no one who cares. The brands that win narrow down — specific audience, specific angle, specific platform.

2. They confuse visibility with traffic. Getting seen is step one. Getting clicked is step two. Most promotion services stop at step one and call it a day.

3. They don't stack channels. One blog mention or one influencer post isn't a strategy. It's a lottery ticket. Real promotion layers multiple channels so each one compounds the others.

At BrandPush, I build promotion packages around these principles. If you're running an e-commerce store and want actual eyes on your product — not vanity metrics — I'd love to work with you.

$20 for a full promo package. Simple, no fluff.